The Meat Room

PORTFOLIO / Web Design

Bespoke Butchers

Passionate Artisan Butchers at The Meat Room, led by James, collaborate with local producers to deliver bespoke meat services. In the website redesign, the focus was on establishing a professional brand identity and ensuring clear communication of services and connection details. Farmer-focused content celebrates bespoke butcher services, driving leads and highlighting the art of traditional Italian food.

Key Contributions

  • Complete Website Design and Development
  • Implementation of WordPress and WooCommerce with PayPal Integration
  • Integration and Management of MailChimp

“Crafting traditions, one cut at a time.”
~ James Mele

Noteworthy Projects

The Meat Room Website Redesign

Website Redesign

  • Focused on establishing a professional brand identity.
  • Clear communication of services and connection details.
  • CMS preference: WordPress for easy content management.
  • Implementation of analytics for informed decision-making.
  • Robust SEO practices for unique URLs, title tags, meta descriptions and alt tags.
  • Seamless integration with MailChimp for newsletter and subscriber management.
  • Online booking system with PayPal integration.
  • Interactive event calendar for easy navigation.
  • Responsive design for optimal viewing on smartphones and tablets.
The Meat Room Online Store

Online Store

  • Setting up online store (183 products).
  • To include integration of the online purchase system with existing PayPal payment gateway.
The Meat Room Social Media Management

Social Media Management

  • Setup and management of Facebook campaigns to boost posts, reach and likes.
  • Campaign management to support classes and equipment sales and converting likes to subscribers.

What Clients Are Saying:

“Shelle is extremely approachable, creative, flexible and has a flare for listening to my ideas and then creating a functional, friendly and creative platform to market my business. She is always looking at new concepts to improve the look and feel of my website and her passion for her work is evident in the finished product she produces.”

Alyson Gainsford

Peak Performance Coach, Dynamic HRM Solutions

“Smart, switched-on, motivated. Whilst Shelle worked for Leisurenet for only a short contract between career positions her work was detailed, efficient and skilled. Importantly though, Shelle took the reigns and demonstrated sound initiative and a superb customer service focus.”

Richard Tribe

Co-founder ski.com.au, Leisurenet

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